Discount Bank | Career Website
Discount Bank | Career Website
Discount Bank (via Team Me)
(
2025
)
Redefining the future of Discount Bank recruitment.
See how I led a redesign of Discount Bank's career website, blending a new design system with interactive video experiences to attract today’s top young talent.
role
Lead Web & Marketing Designer
Industry
HR Tech, Banking
The challenge
From Traditional Banking to High-Tech Career Website
How do you make a traditional corporate bank appeal to the next generation of tech talent?
By designing a career platform that feels less like a bank and more like a high-tech startup. Discount Bank wanted to rebrand their employer image to reflect an innovative and technological environment in order to attract younger candidates
Solution
I led a complete 0-to-1 redesign of their career website, creating a modern, mobile-responsive experience.
The new platform features a custom design system, an intuitive job archive, and engaging employee video testimonials that authenticly showcase the bank's culture.
Looking Beyond Finance
Looking Beyond Finance
To achieve the "high-tech" look and feel the client desired, I decided not to look at other banks.
Instead, I conducted an in-depth UX/UI analysis of career websites from leading tech companies like Spotify, TikTok, and WIX.
The goal was to identify design trends that appeal to young audiences, present advanced technology, and convey a sense of belonging and collaboration within a large organization.
This research directly guided our strategic direction.
The Strategy
Architecting a Tech-Forward Experience
Working closely with the client, we defined the site's new architecture and content strategy.
A key UX decision was to integrate short, dynamic employee testimonial videos to provide a genuine glimpse into the bank's daily life.
I then created comprehensive wireframes to map out the user flow and secure client approval before moving to visual design.
The bank's existing brand book was primarily built for print and didn't translate well to a modern digital interface.
Therefore, I built a comprehensive Design System from scratch. I adapted their core colors and typography to create a consistent, responsive UI kit containing buttons, dynamic job cards, tags, and custom icons.
Reflection
As the sole designer on this project, I managed the entire process- from competitor research and wireframing to building a 0-to-1 design system and delivering a high-fidelity interactive prototype.
The result is a modern, dynamic career platform that successfully repositions Discount Bank as an innovative employer ready for the next generation of talent.
